- Immediate Goals
- Research/vet/contact campaigns
- Establish benchmark objectives timeline
- Feasibility study/cost assessment
- Opposition research/issues evaluation
- Content strategy/editorial calendar
- Promotional strategy/ad buys
- Distribution channels/cost assessment
- Vet potential partners
- Source Financing/underwriting
- Research leads/vet sponsor targets
- Research financing leads
- Create audience profile
- Business plan/partner proposals
- NPO/501c3 feasibility pros/cons
- Budget insurances/subscriptions, etc.